Services
Expertise. Intuition. Ingenuity.
Zeidman Associates manages all aspects of your direct marketing response program to ensure efficient and strategic success.
Counsel & Advising
Forging the Path to Results
Our dedicated team customizes your direct marketing program around your organization’s unique needs. Driven by data and fueled with our great creative team, we design a strategy that works for you.
Experience is our edge. The invaluable lessons learned from decades of experience in the non-profit market are married to your needs. This allows us to drive more long-term, net revenue for your cause.
Whether your goal is increasing new donors, cultivating major gifts, raising your average gift, or reactivating lapsed donors—or even if you are unsure of what steps to take next—our experienced team can set you on the path to success.
Donor Acquisition
Powerful, Productive, Proven, Secure
Unfortunately, print isn’t cheap, and mass distribution of appeals drive up costs. This means that, on average, donor acquisition costs a non-profit more than it receives in subsequent donations.
We are proud to say that with us, this is not the case. Analyzing your organization’s donor history and comparing it with donors to similar non-profits, we can predict with accuracy whom to target for your campaign. After we identify the very best prospects for your organization, we aim to reduce dead-weight costs even further by de-duping the prospective list and your donor base before delivery.
This unparalleled depth and breadth of information in our databases coupled with the proven predictive power of our statistical models takes the guess work and waste out of donor acquisition.
To learn more, visit our page on Donor Acquisition.
Data & Insights
It's All About the Numbers
Zeidman Associates’ data driven approach not only allows for more streamlined marketing from the outset, but also provides a feedback system, making it possible to continually optimize your campaign and maximize your results.
Our data experts maintain a multivariate testing model across each phase of your marketing plan. The detailed reports generated through this model are easy to understand, making monitoring, diagnosing and adjusting your campaign simple.
Prior to marketing, we provide help in consolidating mailing lists, drawing from similar organizations' lists, merge/purge services and segmentation and testing strategies. During the campaign, our results reporting, data analysis and modeling services ensure that your program functions at its best.
Creative Design
A Comprehensive Approach
Our team will help you develop your brand in a way that motivates people to give.
Here are a few of the many vehicles we employ to inspire your donors:
+ Annual Reports
+ Appeals
+ Event Invitations
+ Newsletters
+ Online Fundraising
+ Thank-You Letters
+ Website Content
Inspired by our creatives, every direct communiqué is written and designed to provide results. We test our campaigns to maximize their effectiveness, and we tailor every step of your multichannel campaign to work in syzygy and achieve better results.
Printing & Mailing
Hassle-Free, On-Time, and Reasonable
At Zeidman Associates, we will take care of all the printing and mailing for your campaign. Our production manager works with the creative team to produce, pack, and postmark every letter. Saving you time and peace of mind, you can rest assured that your mail will reach its destination.
We always strive to achieve more; taking advantage of new technologies, Zeidman Associates brings you more cost-effective, more customizable print at a fraction of the cost.
For more information on how we can meet your needs, please visit printing and mailing.