Zeidman Associates'
Nonprofit Cooperative Databases
Powerful, Productive, Proven, Secure
You know how challenging it is to find new donors. We know you are searching for new ways to maximize revenue and reduce costs for your organization. Zeidman Associates’ nonprofit cooperative databases help nonprofits expand their base of donors with highly productive direct mail acquisition lists.
Each proprietary modeling service enables our clients to focus on solving key acquisition goals, such as improving upfront campaign response or cultivating donor lifetime value.
Zeidman Associates works in partnership with the largest and most trusted national cooperative databases designed exclusively to help nonprofit fundraising. Over 1,000 national and regional organizations submit donor information that is used to enrich a national database containing more than 100 million households. This knowledge base is enhanced with demographic variables (such as age, income, gender, and more) to build a relevant picture of philanthropic giving patterns for millions of individuals around the country.
Our cooperative database partners have long served multichannel retailers and other industries. What makes these cooperative databases different is the diversity of data and depth of detail—down to the individual transaction level. Because the data flows in every day from sources as far-ranging as retail, nonprofit, publishing, travel and hospitality, political, and many other industries, it offers a rich, comprehensive view of virtually every U.S. consumer and donor—a perspective unavailable anywhere else.
This depth and diversity allows us to identify correlations and connections in the data that fuel the proprietary response models. This enables us to score and segment audiences in ways that optimize marketing in all channels, from intelligent bidding in display, mobile and social, to high-ROI direct mail campaigns and co-targeting efforts.
The cooperative databases offer more than indications of propensity and capacity, more than traditional RFM metrics. They also include vital data related to the channels and environments in which consumers and donors make their choices. We can tell our clients which channels are most effective for promotions and the channels in which they can expect prospects and customers to eventually transact. Armed with this kind of insight, our clients enjoy an efficiency-driven, profitable direct marketing program.
Acquisition Lists
After analyzing donor gift histories from a thousand nonprofit organizations, we create powerful statistical models to predict which households in our national database are most likely to respond to direct mail appeals from your organization.
How Does It Work?
We identify the very best prospects for your organization’s acquisition with these key steps:
Analyze your organization’s donor file
Identify relevant charitable giving patterns and donor characteristics
Build a statistical model to identify key prospect behaviors and attributes
Search the philanthropic and demographic databases for comparable prospects
De-dupe output before delivery to ensure higher net-name counts
Why Does It Work?
Our database partners have spent more than a decade refining this unique process with:
The unparalleled depth and breadth of philanthropic information in the databases.
The proven predictive power of the information used in the modeling process.
The unmatched experience building effective models for a thousand different organizations and tens of thousands of campaigns.
Continuous leveraging of new information contributed by each member of the coop.